Founded in 2002 by Carlos Keyes, Red Entertainment Agency represents a diverse clientele that includes new and established performers. In addition to his work as president of Red Entertainment Agency, Carlos Keyes has created a number of touring packages, including the sold-out Soul Divas Tour, KC’s Sunshine Blast, and the Regeneration Tour. First organized in 2008, the Regeneration Tour consists of successful bands from the 1980s and has been popular among fans of the era. 

Billed as the premier ’80s tour of North America, the Regeneration Tour will be back with a new lineup in August 2013. This year’s shows mark the first return of the touring package since 2010, and it will feature Men Without Hats, Information Society, Howard Jones, and Andy Bell from the synthpop duo Erasure. Regeneration Tour 2008 members A Flock of Seagulls and Naked Eyes will also perform at select stops. The Human League, which was also part of the 2008 lineup, was slated to perform this August as well but canceled.

Although the Regeneration Tour is not reaching as many cities as fans would like, dates are planned for a number of California stops, two in both Oregon and New York State, and a show in Mexico City.

With years of experience assisting some of the recording industry’s biggest sounds, Red Entertainment Agency knows what artists should look for in their agency.

New musical acts often focus on creating a new sound and spending time in the studio. When it comes time to perform live, however, they might find it helpful to hire a talent agency to handle the task of booking and promotion

First, the performer or group should seek an agent that is familiar with or specializes in their genre. A classical pianist would not have much success with an indie rock agent, as the small clubs and college stages most familiar to one are not the concert halls sought by the other.

Also, the geographic range of the upcoming tour must come into consideration. Some agents know a regional scene very well, while others are experts at booking international performances. So where the musicians want to go should play a part in selecting an agent.

Finally, agree upon promotion services. Discuss who will handle advertising and media relations and what is expected in each area from each party.

New York City-based Red Entertainment Agency has created tours for such music industry legends as Dionne Warwick and Chaka Khan, among others on their roster of clients.

For independent artists or groups and their managers, the thought of creating an entire musical tour may seem overwhelming. However, the tips below can help create a successful traveling show and increase artists’ exposure in new locales.

1. Pick tour dates that are at least four to six months away. Managers will need plenty of time to create the tour and book the venues as well as promote the shows and nail down the logistics of travel.

2. Create a preliminary route with approximate stops and general direction of travel. Trace the most likely roads and interstates and look for likely cities to play along the way.

3. Begin contacting possible venues. Larger cities could be harder to book than mid-size to smaller ones. Certain stages will require a contract months in advance while others will only book entertainment a few weeks out.

4. Follow up with venues, and then follow up again. Make sure a busy agent has not accidentally forgotten to hold the date and then rebooked with another artist.

5. Have a back-up plan in case there is a break in schedule. Think of local radio stations for live performances or small stages just looking for a new face.