Red Entertainment Agency: Get the Show on the Road

August 3, 2012

New York City-based Red Entertainment Agency has created tours for such music industry legends as Dionne Warwick and Chaka Khan, among others on their roster of clients.

For independent artists or groups and their managers, the thought of creating an entire musical tour may seem overwhelming. However, the tips below can help create a successful traveling show and increase artists’ exposure in new locales.

1. Pick tour dates that are at least four to six months away. Managers will need plenty of time to create the tour and book the venues as well as promote the shows and nail down the logistics of travel.

2. Create a preliminary route with approximate stops and general direction of travel. Trace the most likely roads and interstates and look for likely cities to play along the way.

3. Begin contacting possible venues. Larger cities could be harder to book than mid-size to smaller ones. Certain stages will require a contract months in advance while others will only book entertainment a few weeks out.

4. Follow up with venues, and then follow up again. Make sure a busy agent has not accidentally forgotten to hold the date and then rebooked with another artist.

5. Have a back-up plan in case there is a break in schedule. Think of local radio stations for live performances or small stages just looking for a new face.


One Response to “Red Entertainment Agency: Get the Show on the Road”

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